Businesses Gearing Up for World Chambers Congress in Dubai

Dubai is the gathering spot this fall for the World Chambers Congress, scheduled for November 23–25.

The World Chambers Congress is the flagship event of the International Chamber of Commerce (ICC) and its World Chambers Federation (WCF). The event provides a platform for chamber leaders and their business members to share best practices, exchange insights, develop networks, address the latest business issues and discover new areas of innovation.

The Dubai Chamber of Commerce is co-organizing the upcoming 12th World Congress (#12WCC), which is taking place for the first time as a hybrid event and is slated to be the most inclusive gathering to date. The Congress typically welcomes more than 1,000 international delegates.

‘Chambers 4.0’

In keeping with this year’s theme, “Generation Next: Chambers 4.0,” the program will focus on innovation, examining how chambers are rethinking their priorities and creating solutions to address existing challenges, remove trade barriers and drive global prosperity.

Speakers will include diverse and international experts from the World Trade Organization, International Trade Centre, Google, Facebook and more. Organizers predict delegates will leave with actionable learnings to bring about a Chamber 4.0 transformation that benefits chambers and their communities worldwide, ultimately contributing to a resilient recovery from the pandemic.

Featuring 44 thought-provoking sessions, the global event also will include a hands-on digital fitness test enabling chambers to build better business resilience and ready themselves for Chamber Model Innovation, as well as a range of business-related activities — such as guided networking; business matching meetings; investment and trade opportunities; site visits to United Arab Emirates free trade zones, the Dubai Silicon Oasis, Dubai Future Foundation, the Prime Minister’s Office and even access to the mega event, Expo 2020 Dubai, the first World Expo to be held in the Middle East.

World Chambers Competition

The Congress also includes the much-anticipated World Chambers Competition, the only global awards programme to identify and reward the most innovative, entrepreneurial solutions of chambers to today’s most pressing global challenges. The competition seeks to celebrate the achievements of these chambers while bringing their stories to a wider audience.

In spotlighting the diversity and enterprise championed by the competing chambers, the competition aims to promote change to make the world a better place.

For 2021, the competition received 78 initiatives representing 33 countries under four categories — Best Resilience Project, Best Digital Project, Best Climate Action Project and Best Unconventional Project. The total exceeds the number of entries received for the 2019 edition and shows the compelling and tireless efforts of chambers in the face of the current global landscape.

The 2021 World Chambers Competition finalists will present their projects to delegates and judges attending the #12WCC. Presentations will take place from November 23–25; the winners will be announced on the final day of the event, November 25.

Registration and more information about the World Chambers Congress are available at

Staff Contact: Susanne T. Stirling

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Susanne T. Stirling, vice president, international affairs, has headed CalChamber international activities for more than four decades. She is an appointee of the U.S. Secretary of Commerce to the National Export Council, and serves on the U.S. Chamber of Commerce International Policy Committee, the California International Relations Foundation, and the Chile-California Council. Originally from Denmark, she studied at the University of Copenhagen and holds a B.A. in international relations from the University of the Pacific, where she served as a regent from 2012 to 2021. She earned an M.A. from the School of International Relations at the University of Southern California.