California Tourism Update on June 28 to Detail Stimulus Spending Plan

On the heels of California’s June 15 reopening, Visit California will convene an industrywide Zoom call on Monday, June 28 at 2 p.m. (Pacific Time) to celebrate the return of travel and tourism and to discuss next steps toward recovery.

At “Dreaming On: California Tourism Update,” President and CEO Caroline Beteta will share an inside look at the recovery marketing campaign approved by the Visit California Board of Directors.

Joining her will be U.S. Travel Association President and CEO Roger Dow, who will give an update on international travel and his organization’s strategy to accelerate international recovery.

The Legislature and Governor Gavin Newsom are finalizing details for stimulus funding for Visit California’s marketing program in the fiscal year beginning July 1.

Task Force

In keeping with the original bill authored by Senator Mike McGuire (D-Healdsburg), Visit California has formed a “Calling All Californians” Tourism Task Force that will provide feedback to ensure advertising stays on the air throughout the summer and into next year.

The task force’s input will help inform the Visit California Marketing Advisory Committee and the Board of Directors as they consider the marketing plan.

When the pandemic emerged last spring, Visit California hosted a call to discuss the crisis and its impact on the tourism industry. More than 1,200 people called in.

The June 28 call comes at a far more hopeful time. The stimulus marketing plans are critically important, and all industry partners and their business associates are encouraged to dial in. The call will provide an opportunity for speakers to respond to questions.


To register for the free conference call, go to the Visit California industry events page at