Help Rename CalChamber Grassroots Program

What’s in a name? For years, the California Chamber of Commerce has identified its advocacy outlet devoted to encouraging involvement on legislative and regulatory issues as the Grassroots program.

The Grassroots website provides resources for CalChamber members, and even nonmembers, to send letters directly to elected representatives and regulators, register to vote, or discover new ways to engage in the legislative process.

Through the Grassroots program, California residents can be a voice for change on policy proposals that affect the daily lives of all Californians.

Although the idea of grassroots involvement is simple, the name is one that doesn’t resonate as effectively in 2019 as it did for many years. This is why CalChamber is rebranding the program and seeking your help in choosing the next name for it!

Please help us in deciding the new name for this program as it undergoes an exciting new rebranding by voting for your favorite option. Voting is taking place now on both the CalChamber Advocacy homepage and the Grassroots homepage. To record your choice, complete the poll below.

Staff Contact: Natalie Leighton

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Natalie Leighton
Natalie Leighton joined CalChamber in April 2019 as the grassroots coordinator. She works closely with the CalChamber public policy team to encourage local chambers, business owners and representatives from throughout the state to make their views known to lawmakers and regulators. Leighton brings to her grassroots assignment much experience in using social media and other contacts to get people involved. Leighton earned a B.S. in business administration from Sonoma State University, where she specialized in wine business and marketing.