Tourism

Tourism Spending in California Reaches Record High

Travel spending in California reached a new record in 2023 as visitors from around the world flocked to the Golden State. According to a new...

Travel Industry Optimistic on Recovery

With the September 20 announcement that international travel will resume in November, California’s travel industry has renewed optimism for an accelerated recovery. The new...

Travel Industry Poised to Boost State’s Recovery

Summer is traditionally the most popular time for travel in California and with vaccination counts climbing and restrictions being lifted, 2021’s summer travel season...

California Tourism Update on June 28 to Detail Stimulus Spending Plan

On the heels of California’s June 15 reopening, Visit California will convene an industrywide Zoom call on Monday, June 28 at 2 p.m. (Pacific...

California Travel Looks to Bounce Back After Sharp Pandemic Decline

March marked one year since the coronavirus changed the way Californians live and work. This spring carries a sense of optimism as vaccines become...

Visit California Offers Travel Code for Responsible/Respectful Travelers

As some Californians choose to venture cautiously outside amid closures and restrictions due to COVID-19, travel patterns have shifted and highlight the need for...

Tourism Industry Preparing Itself for Recovery

The COVID-19 crisis has snuffed out 10 years of economic growth in California’s travel and tourism industry. The fallout from this crisis is not...

Tourism Sector Up: Visitors Spend Record $140 Billion on Travel in State

For the ninth year in a row, California’s travel and tourism economy surged, adding $79 billion to the state’s gross domestic product (GDP). Visit California’s...